Meet the 2013 LIAM Spokesperson,
You may know Boomer Esiason as a record-setting NFL quarterback, or from his on-target commentary as analyst for The NFL Today on CBS, or maybe as co-host of Boomer and Carton on WFAN. But this September, he’ll also be playing for “Team Life Insurance” as the spokesperson for Life Insurance Awareness Month.
When he was just 7, Boomer’s mother, Irene, died of cancer. That left Boomer, his father and his two teenage sisters to create a life for themselves. A three-hour daily commute to work in New York City left Boomer’s father, Norman, with little free time, but he always made sure he supported Boomer, both on and off the field. The family was also forced to rely on friends and relatives, as Boomer’s mother died without life insurance and there was little money left each month to pay for any extra help. “I was handed a life lesson early, growing up with one parent,” says Boomer, “It wasn’t the easiest life—my dad sacrificed a lot.”
From the beginning, Boomer has protected his family—wife, Cheryl, and their children, Sydney and Gunnar—with life insurance. It has become especially important, given that Gunnar is fighting cystic fibrosis and will need financial support throughout his life. “Life happens at the most unexpected of times, and life insurance is about protecting the future and the people you love,” he says. “Remember, if something happens and you haven’t done the planning, the people you leave behind will feel the brunt of your mistakes.”